At FeelGood Multitrade (OPC) Pvt Ltd ("FeelGood", "Company", "we", "our" or "us"), we believe that long-term success can only be achieved through integrity, transparency, professionalism and ethical business conduct. Every Direct Seller associated with the Company plays an important role in representing our values while interacting with customers, prospective Direct Sellers, business partners and the public.
This Code of Conduct and Ethics establishes the minimum standards of ethical behaviour and professional conduct expected from every Direct Seller associated with the Company. It is intended to promote fair business practices, safeguard consumer interests, encourage responsible entrepreneurship and ensure that all business activities are carried out in accordance with applicable laws and the Company's policies.
Every Direct Seller is expected to conduct business honestly, fairly and responsibly while maintaining the highest standards of integrity in all dealings. Direct Sellers shall neither engage in nor encourage any activity that is unlawful, misleading, deceptive, unethical or likely to adversely affect customers, fellow Direct Sellers or the reputation and goodwill of the Company.
Compliance with this Code is mandatory for every Direct Seller irrespective of rank, level, designation or duration of association with the Company. Any violation of this Code may result in disciplinary action in accordance with the Company's policies and applicable laws.
This Code shall be read together with the Direct Seller Agreement, Compensation Plan, Terms & Conditions, Privacy Policy, Return, Refund, Replacement & Buyback Policy and all other policies, procedures and guidelines issued by the Company from time to time.
This Code of Conduct and Ethics has been prepared with due regard to the applicable laws governing direct selling and commercial activities in India, including but not limited to:
Every Direct Seller shall comply with the applicable legal requirements together with all policies, procedures, guidelines and business rules issued by the Company from time to time.
The purpose of this Code of Conduct and Ethics is to establish uniform standards of ethical behaviour, professional conduct and responsible business practices for every Direct Seller associated with the Company. It serves as a guiding framework to ensure that all business activities are carried out with honesty, integrity, transparency and due regard for the rights and interests of customers, fellow Direct Sellers and the Company.
This Code has been developed to:
Every Direct Seller is expected to understand, follow and uphold both the letter and the spirit of this Code while conducting any activity connected with the Company's business.
This Code of Conduct and Ethics applies to every individual associated with the Company as a Direct Seller, irrespective of rank, designation, level of achievement or duration of association. Compliance with this Code is mandatory while conducting any activity relating to the Company's business.
This Code shall apply to all business activities carried out by or on behalf of a Direct Seller, including but not limited to:
Every Direct Seller shall exercise sound judgement, maintain professional conduct and perform all business activities in a manner that protects consumers and enhances the reputation, goodwill and credibility of the Company.
Nothing contained in this Code shall limit the applicability of any other Company policy, agreement or legal obligation. Every Direct Seller shall comply with all policies issued by the Company from time to time, in addition to the provisions contained in this Code.
The Company's reputation is built upon the conduct of its Direct Sellers. Every Direct Seller is expected to uphold the following core values and ethical principles while carrying out business activities on behalf of the Company. These principles shall guide every decision, communication and interaction with customers, prospective Direct Sellers, fellow Direct Sellers and the public.
Every Direct Seller shall act honestly, fairly and responsibly in all business dealings. Business decisions shall always be guided by ethical principles rather than personal gain or improper advantage. Direct Sellers shall not engage in any activity that may compromise the integrity or reputation of the Company.
Direct Sellers shall communicate truthfully at all times. All information relating to the Company's products, services, business opportunity, pricing, policies and compensation shall be accurate, complete and capable of substantiation. False, exaggerated or misleading statements are strictly prohibited.
Customers and prospective Direct Sellers shall be provided with clear and accurate information to enable informed decisions. No material information shall be deliberately concealed or misrepresented. Important terms, conditions and Company policies shall be explained wherever applicable.
Every Direct Seller shall maintain courteous behaviour, appropriate appearance and professional communication while representing the Company. Direct Sellers shall conduct themselves in a manner that enhances public confidence in the Company and the direct selling industry.
Every customer, prospective Direct Seller, fellow Direct Seller, employee, business associate and member of the public shall be treated with dignity, courtesy and respect. Discrimination, intimidation, harassment, abusive language or offensive behaviour shall not be tolerated under any circumstances.
Every Direct Seller shall accept responsibility for their actions, representations and business decisions. Direct Sellers shall cooperate with the Company during investigations, promptly correct genuine mistakes and comply with all lawful instructions issued by the Company.
The interests of customers shall always remain paramount. Direct Sellers shall conduct business fairly, responsibly and in good faith, with a genuine commitment to customer satisfaction rather than merely achieving sales or other targets.
Every Direct Seller shall endeavour to build long-term customer relationships based on trust, quality service and ethical business practices.
Customer satisfaction and consumer protection are fundamental principles of the Company's business philosophy. Every Direct Seller shall conduct business in a fair, transparent and professional manner while safeguarding the rights, interests and confidence of every customer.
Every Direct Seller shall maintain the highest standards of honesty, courtesy and professionalism while interacting with customers and shall avoid any conduct that may mislead, inconvenience or adversely affect a customer's interests.
Every Direct Seller shall clearly identify themselves as an independent Direct Seller of FeelGood Multitrade (OPC) Pvt Ltd before promoting or selling any Company product or discussing the Company's business opportunity.
Direct Sellers shall provide complete, truthful and accurate information regarding the Company's products, pricing, usage instructions, policies and customer support services. No material information shall be concealed or intentionally misrepresented.
Products shall be promoted solely on the basis of their genuine features, quality and intended use. Every customer shall be allowed to make an independent purchasing decision without pressure, coercion, intimidation, undue influence or misleading persuasion.
Every Direct Seller shall respect the legal and contractual rights of customers, including their right to receive accurate information, genuine products, proper invoices, after-sales assistance and the benefits available under the Company's applicable policies.
Direct Sellers shall behave courteously, respectfully and professionally at all times. They shall not use abusive language, threaten, insult, harass or discriminate against any customer under any circumstances.
Direct Sellers shall respect the privacy of every customer and shall use personal information only for legitimate business purposes in accordance with the Company's Privacy Policy and applicable laws. Customer information shall not be disclosed, sold or shared without proper authority or lawful justification.
Direct Sellers shall respond to customer concerns politely and responsibly. Where a complaint cannot be resolved directly, it shall be promptly referred to the Company's authorised customer support or grievance redressal mechanism for appropriate resolution.
Direct Sellers shall respect the convenience and privacy of customers while making personal visits, telephone calls or other communications. They shall avoid contacting customers at unreasonable hours or in any manner that may cause annoyance, inconvenience or harassment.
Every Direct Seller shall conduct all activities relating to the introduction, sponsorship and guidance of prospective Direct Sellers in a lawful, ethical and transparent manner. The Company's business opportunity shall always be presented truthfully and responsibly, enabling every individual to make an informed and independent decision.
Direct Sellers shall respect the right of every individual to freely decide whether or not to associate with the Company and shall not adopt any practice that is misleading, coercive or unfair.
Every Direct Seller shall accurately explain the Company's business model, products, Compensation Plan, policies and applicable business conditions. No material information shall be concealed or intentionally misrepresented while presenting the business opportunity.
Direct Sellers shall not make any false, exaggerated or misleading representation regarding earnings, financial success or business prospects. Income, incentives and rewards shall never be presented as guaranteed or automatic and shall always be represented in accordance with the Company's Compensation Plan.
Every individual shall be free to decide whether or not to become a Direct Seller. No person shall be subjected to pressure, coercion, intimidation, emotional manipulation or any other improper influence for the purpose of joining the Company's business.
Direct Sellers shall sponsor new Direct Sellers responsibly and shall provide reasonable guidance regarding the Company's products, policies, ethical standards and business practices. Sponsorship shall always be based upon mutual trust, respect and long-term business development.
Direct Sellers shall not make any promise, assurance or commitment that has not been officially authorised by the Company. They shall not misrepresent the Company's policies, recognition programmes, incentives, rewards or future business opportunities.
Every prospective Direct Seller shall be provided with adequate opportunity to understand the Company's products, policies and business opportunity before making a decision. Their decision to join or decline the business shall always be respected without criticism, pressure or repeated solicitation.
Every Direct Seller shall lead by personal example and encourage ethical conduct throughout their sales organisation. Experienced Direct Sellers are expected to mentor and support their teams in accordance with the Company's values, policies and applicable laws.
Every Direct Seller shall conduct business in a professional, responsible and ethical manner that enhances the reputation, goodwill and credibility of the Company. Direct Sellers are expected to maintain the highest standards of personal conduct while interacting with customers, prospective Direct Sellers, fellow Direct Sellers, Company representatives, business associates and members of the public.
Every Direct Seller shall communicate politely, respectfully and professionally at all times. Courtesy, patience and mutual respect shall be maintained irrespective of differences in opinion or business interests.
Direct Sellers shall conduct themselves in a manner that reflects positively on the Company. They shall avoid any behaviour that is dishonest, offensive, disruptive, unlawful or otherwise likely to damage the Company's image or public confidence in its business.
Every Direct Seller shall treat fellow Direct Sellers with fairness, dignity and professionalism. Personal disputes, unhealthy competition, defamatory statements, harassment or any conduct likely to disturb a harmonious business environment shall be strictly avoided.
Direct Sellers shall cooperate with the Company's directors, employees, authorised representatives and support staff. Differences of opinion shall be expressed respectfully and through appropriate channels without using abusive, threatening or insulting language.
Direct Sellers shall compete fairly and ethically. They shall not make false, misleading or disparaging statements about competing companies, their products, compensation plans, management or Direct Sellers in an attempt to obtain an unfair business advantage.
The Company is committed to providing a business environment based on mutual respect and equal opportunity. Harassment, intimidation, bullying, discrimination or offensive behaviour on the basis of gender, religion, caste, race, language, disability, age or any other legally protected characteristic shall not be tolerated.
Every Direct Seller shall conduct themselves in a manner that preserves the reputation and goodwill of the Company. Any act that is fraudulent, unethical, unlawful or likely to bring the Company or the direct selling industry into disrepute shall constitute a serious violation of this Code.
Every Direct Seller shall represent the Company's products, services and business opportunity honestly, responsibly and in good faith. All representations shall be truthful, accurate, capable of substantiation and consistent with the information officially approved or published by the Company.
Direct Sellers shall neither make nor encourage any false, misleading, exaggerated or deceptive statement that may influence a customer's purchasing decision or a prospective Direct Seller's decision to join the Company's business.
Direct Sellers shall promote Company products only on the basis of their genuine features, intended use, quality, composition and benefits as officially communicated by the Company. Products shall never be misrepresented by exaggerating their effectiveness or concealing material information.
Direct Sellers shall not make any false, misleading, exaggerated or unsubstantiated claim regarding the quality, performance, effectiveness, ingredients, safety or benefits of any Company product. Every representation shall be supported by officially approved product information issued by the Company.
Unless expressly permitted under applicable laws and specifically authorised by the Company, Direct Sellers shall not represent any product as capable of diagnosing, treating, curing, preventing or mitigating any disease, disorder or medical condition. Medical advice shall never be provided by a Direct Seller unless they are duly qualified and legally authorised to do so in their personal professional capacity.
The Company's business opportunity shall always be presented fairly, responsibly and without creating unrealistic expectations. Direct Sellers shall not represent the business as a source of guaranteed income, fixed salary, assured profits, passive income, quick wealth or financial success. Earnings shall always depend upon product sales, individual effort, leadership, business performance, compliance with Company policies and fulfillment of the applicable qualification criteria under the Compensation Plan.
Direct Sellers shall not publish or communicate false, fabricated or misleading testimonials, customer reviews, product experiences, income stories or success stories. Testimonials and personal experiences, where shared, shall be truthful, genuine and capable of substantiation and shall not create unrealistic expectations regarding product performance or business results.
Product demonstrations shall be conducted fairly, accurately and responsibly. Direct Sellers shall not manipulate demonstrations, conceal limitations or create false impressions regarding the performance, quality or effectiveness of any product.
Direct Sellers shall use only official product literature, catalogues, brochures, presentations and other promotional materials approved by the Company. Company literature shall not be altered, modified, reproduced or used in a misleading manner without prior written authorisation from the Company.
Without limiting the generality of the foregoing, Direct Sellers shall not:
In order to protect consumers, maintain ethical business practices and safeguard the reputation and goodwill of the Company, every Direct Seller shall refrain from engaging in any unlawful, unethical, fraudulent or improper activity. Without prejudice to any other provision of this Code or the Company's policies, the following conduct is strictly prohibited.
Direct Sellers shall not engage in any activity that violates applicable laws or is likely to expose the Company to legal, regulatory or reputational risk. Any criminal, fraudulent or unlawful act committed in connection with the Company's business shall constitute a serious violation of this Code.
Any act or omission that damages or is reasonably likely to damage the reputation, goodwill, business interests or public image of the Company shall be treated as misconduct under this Code, irrespective of whether such conduct is specifically mentioned herein.
During the course of their association with the Company, Direct Sellers may receive or have access to confidential information relating to the Company's business, customers, Direct Sellers, products, business strategies and operations. Every Direct Seller shall maintain the confidentiality of such information and use it solely for legitimate business purposes authorised by the Company.
Direct Sellers shall exercise reasonable care to protect confidential information from unauthorised access, disclosure, misuse or reproduction.
Confidential information may include, without limitation:
Every Direct Seller shall protect the Company's intellectual property, goodwill, confidential information, business records and other assets. Company property shall not be copied, reproduced, distributed, modified or used for any unauthorised purpose without the Company's prior written approval.
The obligation to maintain confidentiality shall continue even after the Direct Seller's association with the Company has ended, to the extent permitted by applicable law.
Every Direct Seller shall conduct business in accordance with all applicable laws, regulations and governmental requirements, together with the Company's policies, procedures, business rules and official guidelines issued from time to time.
In addition to this Code of Conduct and Ethics, every Direct Seller shall comply with the Company's Direct Seller Agreement, Compensation Plan, Privacy Policy, Terms & Conditions, Return, Refund, Replacement & Buyback Policy and all other policies published by the Company from time to time.
A Direct Seller shall promptly cooperate with the Company during compliance reviews, audits, investigations or any lawful request for information relating to the Company's business. Failure to comply with applicable laws or Company policies may result in disciplinary action in accordance with this Code and other applicable Company policies.
Every Direct Seller shares the responsibility of maintaining the integrity, credibility and ethical standards of the Company's business. If a Direct Seller becomes aware of any actual, suspected or potential violation of this Code, any Company policy or any applicable law, such matter should be reported to the Company without unreasonable delay.
Reports may relate to unethical conduct, fraud, misrepresentation, policy violations, consumer complaints, misuse of Company property, unlawful activities or any other conduct likely to adversely affect the Company, its customers, its Direct Sellers or its reputation.
The Company shall endeavour to examine every genuine complaint or report fairly, impartially and confidentially. However, knowingly making false, frivolous or malicious complaints against any person shall itself constitute misconduct under this Code.
Where the Company reasonably believes that a Direct Seller has violated this Code, any Company policy or any applicable law, it may initiate appropriate action after considering the nature and seriousness of the violation, the available evidence and any explanation provided by the concerned Direct Seller.
Subject to applicable laws and the Company's policies, disciplinary action may include one or more of the following:
Nothing contained in this Code shall restrict the Company's right to initiate civil, criminal or other legal proceedings wherever considered necessary to protect its lawful interests.
The Company reserves the right to amend, modify, revise, replace or withdraw this Code of Conduct and Ethics, in whole or in part, at any time in order to comply with applicable laws, regulatory requirements or evolving business practices.
Updated versions of this Code may be published on the Company's official website, mobile application, distributor portal or any other authorised communication platform and shall become effective from the date specified by the Company unless otherwise stated.
The Company shall have the sole authority to interpret the provisions of this Code, resolve any ambiguity arising from its implementation and determine the appropriate course of action in matters relating to compliance, subject to applicable laws.
Every Direct Seller is expected to read, understand and comply with this Code of Conduct and Ethics before undertaking any activity connected with the Company's business. Continued association with the Company and participation in its business shall constitute acceptance of this Code, as amended from time to time.
Every Direct Seller agrees to conduct business honestly, ethically and responsibly, to comply with all applicable laws and Company policies and to uphold the values, reputation and goodwill of FeelGood Multitrade (OPC) Pvt Ltd at all times.
